News
News – First Two KP Events Ambassadors Announced
May 13th
The first two KP Events Ambassadors are – Phil Clamp and Tom Humphries.
KP Events Ambassadors are sports people who will be involved with KP EVENTS in promoting their sport and KP Events to the wider community including specifically youngsters and business organizations in raising awareness of their sport, the profile of KP Events and how to encourage more people to participate in healthy exercise and look after their lives better from the benefits of exercise and fitness. Read more
News – Florette Young Athletes Competition
May 6th
Florette bagged salads and fruit, who are sponsoring this year’s Lichfield Dash on the 30th June have a competition for any budding young athletes out there to win a sports mentoring session with Roger Black MBE. If you’re based in the West Midlands and you think you’d benefit from this exciting opportunity, enter the Florette Young Athletes Competition here: Florette on Facebook or here: http://on.fb.me/IL6SMC, or if you know anyone who’d be interested, please share.
News – Become An Olympic Torch Relay Volunteer
May 3rd
Want to help out as a volunteer when the Olympic torch relay comes to the Lichfield district on Saturday 30th June? If so, you need to apply by 11th May 2012, APPLY HERE
KP Events is looking to help Lichfield District Council find 100 volunteers to help with marshalling a range of cultural and sporting events to celebrate the torch visiting our district, for example – Cars in The Park, The Lichfield Dash, Stowe Pool Aquathlon, etc. See list of events. See route map.
News – Roger Black Meets 2011 Lichfield Dash Winner Elliot Giles
Apr 30th

L to R - Kevin Wilson, Elliot Giles, Roger Black, Neil Sanderson MD Florette UK
Olympic 400m silver medalist Roger Black met the 2011 Florette Lichfield Dash winner Elliot Giles of Birchfield Harriers on his recent visit to Florette’s Fradley UK HQ. He was there to promote this year’s Dash event on Saturday June 30th, the day when the Olympic Torch comes to Lichfield.
Roger Black will be in attendance to support all the races throughout the morning of the 30th and will be offering coaching tips especially to youngsters taking part in the junior races leading up to the Florette Lichfield Dash itself at 12 noon where he’ll be introducing the field of athletes to the crowds in the build up.
More >
News – Waitrose Sponsor the Lichfield Half-Marathon
Apr 3rd

Left to right: Richard Davis of Waitrose Lichfield, Phil Clamp a KP Events Ambassador/GB 1500 V35 International, Paul Griffin of KP Events.
The second annual WAITROSE LICHFIELD HALF MARATHON takes place on Sunday May 6th at 10.30a.m and the supermarket giant has come on board to support what it sees as a very important sports event for Lichfield in this Olympic year as department manager Richard Davis of Waitrose Lichfield is quick to point out:
We are delighted to be sponsors of the Lichfield Half Marathon this year, it’s a prestigious event for the city and is also a major occasion for the wider community. We want to seen to be supporting events which promote positive messages and benefits associated with a healthy lifestyle.
More >
News – Discounted Hotel for Lichfield Half Marathon
Apr 3rd

Thinking of having a long weekend in Lichfield for the Half Marathon?
As the half marathon is on a bank holiday weekend why not make a long weekend of it enjoying the City of Lichfield and stay at a special KP Events discounted rate at the GREAT WESTERN GEORGE HOTEL. Set in the heart of the historic city of Lichfield, The George Hotel is conveniently located for the Midlands motorway network and Birmingham. This charming 18th century former coaching inn is just a five minute stroll away from Lichfield’s famous cathedral and the Garrick Theatre. If you are running in the Lichfield Half Marathon simply call the hotel on 01543 414822 and ask for the KP Events discount rate of £40 single room and £50 double/twin room which is a fantastic offer on a bank holiday weekend. The friendly and attentive staff will ensure that your stay is memorable.
For information on what’s available to see and do on that weekend go to www.visitlichfield.co.uk
News – Roger Black to Front Florette Lichfield Dash Celebration
Mar 21st


Olympic athlete Roger Black MBE has agreed to attend THE FLORETTE LICHFIELD DASH on Saturday June 30th as part of the celebration of sport the city is hosting to coincide with the arrival and passage of the Olympic Torch on the same day.
Black is fronting Florette‘s key summer brand campaign, Bags of Feelgood, and will be on hand to give runners advice, hints and tips before they run. Kevin Wilson of Lichfield Dash organisers KP Events was the founder of the original Dash back in 1998, and is thrilled with Roger’s involvement in the day;
When we were asked if we’d move the date of the dash to coincide with the Torch relay coming to Lichfield because of the obvious link with Chariots of Fire and the 1924 Olympic Games we were only too pleased to accommodate the request, it’s a once in a lifetime honour. In addition, we’re also thrilled to be welcoming one of Britain’s most respected Olympians in Roger Black on the day. It’s all very exciting.
Niki Webster, Brand Manager at Florette UK is also delighted that Roger has agreed to attend the event:
It’s great news that Roger has agreed to join us at the event through his link with Florette. When we asked him to come down and show his support for this fantastic occasion he jumped at the chance, his presence will really add something to what is shaping up to be a really exciting event.
Further details will be announced on the website soon as the timetable is agreed and finalised. For more information or to get involved email Kevin Wilson at kevin@kpevents.net
News – Olympic Flame to visit Lichfield District
Mar 12th
On Saturday 30 June 2012, the Olympic Flame will travel through Lichfield District on its journey around the UK.
Torchbearers will carry the Olympic Flame to the National Memorial Arboretum and through Streethay, Lichfield and Hopwas. The torch will reach London on the 27 July.
KP Events have been invited by Lichfield District Council to help celebrate this once in a lifetime event as the Olympic Torch passes through the district. Plans are being drawn up for a day of celebrations, so look out for updates on this website, at www.lichfielddc.gov.uk/2012 and also in local press and media, for how you can help to celebrate this exciting day.
News – Lichfield Santa Run
Dec 19th
SANTAS STORM STOWE FIELD IN FESTIVE FUN
Scores of Santas turned Stowe Field Lichfield into Lapland last Sunday morning (18th Dec) as the Festive season arrived with a bang. Many Santas of all ages, as well as dogs dressed as Santa’s little helpers and pushchairs turned into mini sleighs made the scene on Stowe Field a magical sight. Kevin Wilson of KP Events was pleased with the turn out:
“We had snow last year which was fantastic but it was cold this year with a sleety shower early on; so it felt like Christmas at least and the atmosphere was brilliant. A real Father Christmas made a welcome appearance to keep the crowds happy and the festive warm up by the staff at sponsors Lichfield Health and Fitness Club was a great start to the event too.”
Photos of the event can be viewed here and purchased from us for £3.50 each, payments via paypal, simply email payments@kpevents.net with the image reference number you want to purchase, name and telephone – and we’ll make the original available for you.
News – Military-style Outdoor Fitness Training Sessions
Aug 23rd
KP FITNESS is being re-vamped and re-launched to coincide with the advent of Olympic Year 2012.
Still using the experience and expertise of Ciaron Ford, a practicing Army Fitness Training Instructor with over 10 years experience working with our other REPs qualified Personal Trainers, we are busy preparing our winter programme which will be announced via the website soon.
Sessions will continue to be on Sunday mornings 10.30am – 11.30am meeting on Stowe Field in Lichfield when Ciaron and other team members will be present to explain and demonstrate what is on offer and this will then be followed by weekend/weekday evening lo-cost sessions at Catton Hall Estate near Alrewas, just off the A38 north of Lichfield, and other venues in and around the city plus moving the initiative into Tamworth in early 2012 too. Your first session is free, subsequent sessions costs will be announced soon






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