Archive for March, 2012


News – Roger Black to Front Florette Lichfield Dash Celebration

roger_blackThe Lichfield Dash

Olympic athlete Roger Black MBE has agreed to attend THE FLORETTE LICHFIELD DASH on Saturday June 30th as part of the celebration of sport the city is hosting to coincide with the arrival and passage of the Olympic Torch on the same day.

Black is fronting Florette‘s key summer brand campaign, Bags of Feelgood, and will be on hand to give runners advice, hints and tips before they run. Kevin Wilson of Lichfield Dash organisers KP Events was the founder of the original Dash back in 1998, and is thrilled with Roger’s involvement in the day;

When we were asked if we’d move the date of the dash to coincide with the Torch relay coming to Lichfield because of the obvious link with Chariots of Fire and the 1924 Olympic Games we were only too pleased to accommodate the request, it’s a once in a lifetime honour. In addition, we’re also thrilled to be welcoming one of Britain’s most respected Olympians in Roger Black on the day. It’s all very exciting.

florette_saladsNiki Webster, Brand Manager at Florette UK is also delighted that Roger has agreed to attend the event:

It’s great news that Roger has agreed to join us at the event through his link with Florette. When we asked him to come down and show his support for this fantastic occasion he jumped at the chance, his presence will really add something to what is shaping up to be a really exciting event.

Further details will be announced on the website soon as the timetable is agreed and finalised. For more information or to get involved email Kevin Wilson at

News – Olympic Flame to visit Lichfield District

On Saturday 30 June 2012, the Olympic Flame will travel through Lichfield District on its journey around the UK.
Torchbearers will carry the Olympic Flame to the National Memorial Arboretum and through Streethay, Lichfield and Hopwas. The torch will reach London on the 27 July.

KP Events have been invited by Lichfield District Council to help celebrate this once in a lifetime event as the Olympic Torch passes through the district. Plans are being drawn up for a day of celebrations, so look out for updates on this website, at and also in local press and media, for how you can help to celebrate this exciting day.


Results – Florette Fradley 2k and 10k March 11th 2012



Sarah Harris


Nick Corker

Click here to see the 10k race results. Click MORE to see the results of the 2k. Click here to see Fradley 3/2012 PHOTOS. Over 860 runners took part in the Florette Fradley 10k on Sunday March 11th 2012 – a 20% increase on last year.

Royal Sutton AC athlete Nick Corker lead a record field of nearly 900 athletes home last Sunday (March 11th) in the FLORETTE FRADLEY 10K. Corker set a fast pace from the start and was always in the front two as he and Ashley Hurdman were together at the end of the first lap but Corker then eased away to win in a time of 32:37 with Hurdman second in 33:20 and Richard Whitelegg of Hinckley AC in 3rd at 33:32. First woman home was Long Eaton RC’s Sarah Harris in 35:36 finishing a very creditable 16th overall and she was followed by Derby AC athlete Rachel Olivant in 38:08 with Foxy Dawson 3rd in 38:13. In the Florette Fradley Junior 2k, the race was won by Harry Whitelake in 8:02, first girl home was Lucy Harris in 8:30.


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