Archive for May, 2012

Lichfield Dash Trophy 2012

News – Special Lichfield Dash Trophy Unveiled

Lichfield Dash Trophy 2012

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Arthur Price has made a unique winner’s trophy to celebrate the Lichfield Dash race during the London 2012 Olympic year.

We asked the famous cutlery and gift ware firm to design and commission a special winner’s award which will be presented for the first time in 2012 and then become the treasured winner’s trophy for generations to come.

The Arthur Price Lichfield Dash Trophy has a solid mahogany wooden base with stainless steel cutlery in three spires; in gold, silver and bronze finishes. The three spires represent not only the three parts of the winners’ podium but also the three distinct spires of Lichfield Cathedral. (more…)



Lichfield-Dash-2010finish22010 Florette Lichfield Dash winner James Whitehouse of Birchfield Harriers ( pic attached) is back to endeavour to win the title back at this year’s event of Saturday June 30th in Cathedral Close Lichfield.

The Dash is taking place on the day that the Olympic Torch comes to the city and the Torch arrives in Cathedral Close at 9.30am approx and is then followed at 10am by the programme of support races leading to the 14th staging of the unique Florette Lichfield Dash at 12 noon. (more…)

Results, Photos and Video – The Waitrose Lichfield Half-Marathon 6th May 2012

Richard Davis and Michael Beckett

Richard Davis and Michael Beckett

Richard Davis and Amanda Deavy

Richard Davis and Amanda Deavy

A big thank you to all involved in the organisation and marshalling of the 2012 Waitrose Lichfield Half-Marathon and Mini-Marathon; and well done to all those that took part.

The full results of the half and mini Marathons are here on our website and also on StuWeb

You can view the official photos here, our own photos here, and also a slideshow and video at


Michael Beckett was victorious in the WAITROSE LICHFIELD HALF MARATHON yesterday, a feat made all the more memorable as it was his first ever race over the distance!

Beckett (pictured) was in a small group of 4 who split off from the main field at around the 5 mile mark but then he broke clear in the last mile and came home to the cheers of the large crowd on Stowe Field. He was very complimentary of the event and how it was organized:

“I’d trained very hard to prepare but I couldn’t believe how well I ran. I’d like to thank all of the organisers, supporters and runners for creating a great atmosphere and coming out on a lovely Sunday morning to make it such a wonderful event.”

First female athlete home was Amanda Deavy (pictured) of Northbrook AC.

Richard Davis (pictured with winning athletes) Department Manager of sponsors Waitrose was delighted with how the event had gone:

“It was good to see the community of Lichfield out in such big numbers, it was a really well organised event with a fantastic atmosphere at the finish on Stowe Field. We hope we can be involved again in 2013 to make the event even bigger and better.”

Kevin Wilson of organisers KP Events was also pleased with the success of the event:

“We were very lucky with the weather which helped but the running community came together with the non-running community to make the day truly special and memorable for all who took part and watched the event. The police were wonderful in helping make it a safe event, and we raised money on the day for the WELOVELICHFIELD FUND which helps a number of good causes in the city – which is brilliant too.”

Some comments may be used by KP Events and published here on our website and in our other marketing collateral. Email addresses will not be published. Thank you for your encouragement and for assisting us to further improve the quality of our events.


News – Florette Young Athletes Competition


Florette bagged salads and fruit, who are sponsoring this year’s Lichfield Dash on the 30th June have a competition for any budding young athletes out there to win a sports mentoring session with Roger Black MBE. If you’re based in the West Midlands and you think you’d benefit from this exciting opportunity, enter the Florette Young Athletes Competition here: Florette on Facebook or here:, or if you know anyone who’d be interested, please share.


Event – The Florette Lichfield Dash – 30th June 2012

florette_bof_burst_logo-260The provisional timetable for this year’s Florette Lichfield Dash on Saturday June 30th has been announced:

All on-the-day entry fees go to the WeLoveLichfield Fund, our chosen beneficiary in 2012.

This event starts 6 years, 0 months, 15 days, 13 hours, 47 minutes, 15 seconds ago

Please note ‘on the day’ registrations for the Florette Lichfield Dash will take place in College Hall in Cathedral Close from 8.30am onwards. The Olympic Torch is due in The Close at 9.40am and The Dash support events are due to start at 10am so please get there early to register.

Please register online via our website – online entries will close at 12 midnight on Thursday June 28th. Crowds are expected to be large in The Close to witness the Olympic Torch procession, be there early! All youngsters taking part in races will receive a commemorative glass block and goodie bag. (more…)

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