Posts tagged Lichfield


Results – The Florette Lichfield Dash 30th June 2012


The Florette Lichfield Dash attracted records crowds on the day the Olympic Torch and Olympic legend Roger Black came to Lichfield and the bumper audience were treated to a race where 2010 winner James Whitehouse of Birchfield Harriers was able to erase the memories of his narrow defeat by club mate Elliot Giles last year and breeze home first and just beat the 12 noon chimes into the bargain.

As in 2010, Cannock and Stafford athlete Ashley Wickett pushed Whitehouse all the way after challenging on the bend coming into the home straight of Cathedral Close but he was always struggling to catch the Birchfield flyer and such was the herculean effort Wickett collapsed near the finish line but was able to recover and cross the line in second place. Latvian athlete Andis Grindialis was third and promising young female athlete Ellie Howat was fourth.

Olympic silver 400m medallist in 1996 Roger Black, was able to attend the events in The Close all morning on behalf of sponsors Florette, and he was involved signing autographs, giving tips to junior athletes and starting the main Dash itself before presenting Whitehouse with the Olympic inspired 3 Spire Dash trophy created by Lichfield’s own world-renowned Arthur Price Ltd.



News – the Florette Lichfield Dash 2012 Photos

The Lichfield Dash photos on Flickr 30/06/2012


Results, Photos and Video – The Waitrose Lichfield Half-Marathon 6th May 2012

Richard Davis and Michael Beckett

Richard Davis and Michael Beckett

Richard Davis and Amanda Deavy

Richard Davis and Amanda Deavy

A big thank you to all involved in the organisation and marshalling of the 2012 Waitrose Lichfield Half-Marathon and Mini-Marathon; and well done to all those that took part.

The full results of the half and mini Marathons are here on our website and also on StuWeb

You can view the official photos here, our own photos here, and also a slideshow and video at


Michael Beckett was victorious in the WAITROSE LICHFIELD HALF MARATHON yesterday, a feat made all the more memorable as it was his first ever race over the distance!

Beckett (pictured) was in a small group of 4 who split off from the main field at around the 5 mile mark but then he broke clear in the last mile and came home to the cheers of the large crowd on Stowe Field. He was very complimentary of the event and how it was organized:

“I’d trained very hard to prepare but I couldn’t believe how well I ran. I’d like to thank all of the organisers, supporters and runners for creating a great atmosphere and coming out on a lovely Sunday morning to make it such a wonderful event.”

First female athlete home was Amanda Deavy (pictured) of Northbrook AC.

Richard Davis (pictured with winning athletes) Department Manager of sponsors Waitrose was delighted with how the event had gone:

“It was good to see the community of Lichfield out in such big numbers, it was a really well organised event with a fantastic atmosphere at the finish on Stowe Field. We hope we can be involved again in 2013 to make the event even bigger and better.”

Kevin Wilson of organisers KP Events was also pleased with the success of the event:

“We were very lucky with the weather which helped but the running community came together with the non-running community to make the day truly special and memorable for all who took part and watched the event. The police were wonderful in helping make it a safe event, and we raised money on the day for the WELOVELICHFIELD FUND which helps a number of good causes in the city – which is brilliant too.”

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Event – The Florette Lichfield Dash – 30th June 2012

florette_bof_burst_logo-260The provisional timetable for this year’s Florette Lichfield Dash on Saturday June 30th has been announced:

All on-the-day entry fees go to the WeLoveLichfield Fund, our chosen beneficiary in 2012.

This event starts 4 years, 2 months, 25 days, 8 hours, 21 minutes, 35 seconds ago

Please note ‘on the day’ registrations for the Florette Lichfield Dash will take place in College Hall in Cathedral Close from 8.30am onwards. The Olympic Torch is due in The Close at 9.40am and The Dash support events are due to start at 10am so please get there early to register.

Please register online via our website – online entries will close at 12 midnight on Thursday June 28th. Crowds are expected to be large in The Close to witness the Olympic Torch procession, be there early! All youngsters taking part in races will receive a commemorative glass block and goodie bag. (more…)


News – Roger Black Meets 2011 Lichfield Dash Winner Elliot Giles


L to R - Kevin Wilson, Elliot Giles, Roger Black, Neil Sanderson MD Florette UK

Olympic 400m silver medalist Roger Black met the 2011 Florette Lichfield Dash winner Elliot Giles of Birchfield Harriers on his recent visit to Florette’s Fradley UK HQ. He was there to promote this year’s Dash event on Saturday June 30th, the day when the Olympic Torch comes to Lichfield.

Roger Black will be in attendance to support all the races throughout the morning of the 30th and will be offering coaching tips especially to youngsters taking part in the junior races leading up to the Florette Lichfield Dash itself at 12 noon where he’ll be introducing the field of athletes to the crowds in the build up.



Event – The Waitrose Lichfield Half-Marathon – 6th May 2012

the-waitrose-lichfield half-marathon-2012

The Waitrose Lichfield Half-Marathon 2012

It’s on Sunday the 6th May 2012, starts 10.30am at King Edward VI School.

Sorry, this event is now full and we cannot accept any further entries on the day.

Runners who entered on or after 30th April will need to collect their numbers on the morning of the event

There is also a 1.3 mile Mini Marathon around Stowe Fields.




  • START TIME: 10.30am
  • STARTS: King Edward VI School, Upper St. John Street, Lichfield, Staffordshire
  • FINISHES: Stowe Fields. Lichfield
  • ENTRY FEE: £20 Club Runner/ £22 Non Club Runner
  • NO ENTRIES ON THE DAY (except Mini Marathon)
  • INSURANCE: Full Public Liability
  • Goodie Bags for all finishers including commemorative glass paper weight
  • TROPHIES to first 3 men & first 3 women

Click MORE – for news, further information, route map, and photos and video from last year’s Half-Marathon.



News – Waitrose Sponsor the Lichfield Half-Marathon


Left to right: Richard Davis of Waitrose Lichfield, Phil Clamp a KP Events Ambassador/GB 1500 V35 International, Paul Griffin of KP Events.

waitrose-logoThe second annual WAITROSE LICHFIELD HALF MARATHON takes place on Sunday May 6th at 10.30a.m and the supermarket giant has come on board to support what it sees as a very important sports event for Lichfield in this Olympic year as department manager Richard Davis of Waitrose Lichfield is quick to point out:

We are delighted to be sponsors of the Lichfield Half Marathon this year, it’s a prestigious event for the city and is also a major occasion for the wider community. We want to seen to be supporting events which promote positive messages and benefits associated with a healthy lifestyle.



News – Roger Black to Front Florette Lichfield Dash Celebration

roger_blackThe Lichfield Dash

Olympic athlete Roger Black MBE has agreed to attend THE FLORETTE LICHFIELD DASH on Saturday June 30th as part of the celebration of sport the city is hosting to coincide with the arrival and passage of the Olympic Torch on the same day.

Black is fronting Florette‘s key summer brand campaign, Bags of Feelgood, and will be on hand to give runners advice, hints and tips before they run. Kevin Wilson of Lichfield Dash organisers KP Events was the founder of the original Dash back in 1998, and is thrilled with Roger’s involvement in the day;

When we were asked if we’d move the date of the dash to coincide with the Torch relay coming to Lichfield because of the obvious link with Chariots of Fire and the 1924 Olympic Games we were only too pleased to accommodate the request, it’s a once in a lifetime honour. In addition, we’re also thrilled to be welcoming one of Britain’s most respected Olympians in Roger Black on the day. It’s all very exciting.

florette_saladsNiki Webster, Brand Manager at Florette UK is also delighted that Roger has agreed to attend the event:

It’s great news that Roger has agreed to join us at the event through his link with Florette. When we asked him to come down and show his support for this fantastic occasion he jumped at the chance, his presence will really add something to what is shaping up to be a really exciting event.

Further details will be announced on the website soon as the timetable is agreed and finalised. For more information or to get involved email Kevin Wilson at


News – Lichfield Santa Run


Scores of Santas turned Stowe Field Lichfield into Lapland last Sunday morning (18th Dec) as the Festive season arrived with a bang. Many Santas of all ages, as well as dogs dressed as Santa’s little helpers and pushchairs turned into mini sleighs made the scene on Stowe Field a magical sight. Kevin Wilson of KP Events was pleased with the turn out:

“We had snow last year which was fantastic but it was cold this year with a sleety shower early on; so it felt like Christmas at least and the atmosphere was brilliant. A real Father Christmas made a welcome appearance to keep the crowds happy and the festive warm up by the staff at sponsors Lichfield Health and Fitness Club was a great start to the event too.”

Photos of the event can be viewed here and purchased from us for £3.50 each, payments via paypal, simply email with the image reference number you want to purchase, name and telephone – and we’ll make the original available for you.


Event – Santa Fun Run – Lichfield – 18th Dec 2011

christmas_hollyThe Santa Fun Run – Lichfield Stowe Pool – 18th Dec 2011. Sponsored by The Lichfield Health and Fitness Club.

Its a popular event in many towns all around the UK, so for the 2nd year running  – we bring you the Family Santa Fun Run! One lap around Stowe Pool near Stowe Fields, approx 1km. Just for fun – all welcome. 

Entry price INCLUDES a Santa suit – which we will provide for you.

  • DATE SUNDAY 18th December 2011, START TIME 10.30am. Enter via our website
  • VENUE: Lichfield, Stowe Pool
  • ENTRY FEE: Adult £10.50, Children 12 or younger £7.50, £22.50 for family with one child, £25 for family with 2 children
  • INSURANCE: Full public liability cover
  • MEDALS: To all finishers, plus plum pudding!
  • Please all arrive ready to run by 10.30am

Staff from Lichfield Health and Fitness Club will be on hand to perform a festive pre run warm up, offer help and advice to runners if required and then wind the event up with a mass Christmas dance-a-long.

Stowe Pool can be accessed via Cross Keys and Stowe Street, Lichfield. Car parking is available at Lombard Street Car Park. The start and finish is situated in Stowe Fields. Please allow time to collect and put on your Santa Suit, and come ready to run as your Santa Suit is intended to be worn over the top of your clothes. Water will be available at the end of the fun run.

Birchfield Harriers – The UK's premier athletics club 2011-07-17 12-11-36

Results, Video and Photos – The Salts Techstep Lichfield Cathedral Dash


dash-2011-06birchfield-harriers-logoOne of the UK’s top junior athletes Elliot Giles of Birchfield Harriers won a thrilling Salts Techstep Lichfield Dash today in Lichfield just catching 2010 Dash champion James Whitehouse (also of Birchfield Harriers) virtually on the line to snatch the coveted Dash Trophy.

Giles is one of the UK’s top 20 U20 800m runners in the UK this year and big things are predicted of him. He was full of praise for the event and how special he felt the win was for him:



Event Update – Lichfield Dash Timetable 16th July

more-tabHere is the timetable for Saturday morning’s Lichfield Cathedral Dash events

As you can see there are some junior races which you can register your children for, so bring the family along in their running shoes and join in the fun. All you need to do is be ready to register them in the marquee in front of the West wing of Lichfield Cathedral 20 minutes before the race(s) of choice. We look forward to seeing you there.

10.00am Junior Sprint Series (100m) sponsored by McDonalds
£2 per child per race, races for 8-15 year olds

10.30am Junior 400m Series (1 lap) sponsored by Alpha Sports
£2 per child per race, races for 8-15 year olds

11.00am The KP Fitness Junior Dash (16 years and under)
Entry via invitation only


Lord-Puttnam-Lecture-Presentation 2011

News – Lord Puttnam Receives Gift for Inspiring The Lichfield Dash

Lord-Puttnam-Lecture-Presentation 2011

Kevin Wilson, Lord Puttnam, Paul Griffin & Simon Price (click to enlarge)

Lord Puttnam receives a magnificent Arthur Price cutlery gift set and also thanks for the inspiration for The Lichfield Cathedral Dash.

Lord Puttnam visited the city today (Monday 11th July) to present the inaugural Lichfield Lecture. The Chariots of Fire producer also received a presentation from Kevin Wilson who was inspired by the Labour Peer’s work.

A scene in Chariots of Fire, a race around The Quadrangle at Trinity College, Cambridge was the inspiration for Kevin to create the Lichfield Cathedral Dash – a 430m race around the Cathedral in the time it takes for the bells to chime 12 noon.

The Dash, now in its 13th year, and which this year takes place on Saturday 16th July, is one of the UK’s most unusual sporting events and when Kevin heard of Lord Puttnam’s visit he arranged to meet the man who inspired him, and asked Simon Price, Chief Executive of local firm Arthur Price cutlery to produce a magnificent gift to commemorate his visit to the city.


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