bavaria 0%

Bavaria alcohol-free beer


bavaria 0%This Christmas reach for Bavaria – the drink, not the marathon.

You might be forgiven for forgetting about your running for a few days as the festive cheers kicks in, but thanks to Dutch brewer Bavaria, you can get into the party spirit this Christmas, without worrying about your fitness.

Bavaria, well known across Europe as a leading brewer of Premium lager, also has a great reputation for brewing a range of fine tasting alcohol-free beers, including Original 0.0%, Wheat, Lemon and fruity Rose varieties.

In fact the Original 0.0% will feature heavily in the brewer’s ‘Personal Best’ campaign, due to kick off early next year, with support for running and cycling events, including sponsorship, free beer samples and prizes – keep your eyes peeled for more details.

The alcohol-free beer, which looks, smells and more importantly tastes like a premium lager is much-loved by drivers everywhere for obvious reasons, but is gaining popularity amongst athletes for its recovery properties.

Each bottle of Original 0.0% contains only 83 calories, but Bavaria recently discovered the isotonic properties of alcohol-free beers are appreciated by runners looking to recover, rehydrate, re-energize, refresh and relax – perfect for runners at Christmas.

Bavaria is hoping to spread the message amongst the UK’s runners and cyclists that you can enjoy an alternative recovery product that not only does the job perfectly, but makes you look cool and a bit of a maverick compared to those slurping the traditional sports drinks.

Have a great Christmas and reach for Bavaria when you’re out enjoying yourself for a little alcohol-free festive fun.


Event – The Xtreme Challenge – 8th Feb 2015


The Xtreme Challenge – Sunday 8th Feb 2015 10.30am – Catton Hall, Staffordshire

Sponsored by Lichfield Health and Fitness Clublichfield-health-and-fitness-club-logo

Voted in top 4 adventure races by Runners World in 2012.

Entry fee £23 affiliated £25 non-affiliated.

Event starts in 1 month, 21 days, 14 hours, 38 minutes, 7 seconds


We fear nothing and no-one in our quest to make the Xtreme Challenge 2015 the muddiest, dirtiest, hilliest, most slippery, most tiring, most smoke, most electricity and possible snowiest Adventure race of 2015!!

The venue is Catton Hall Estate once again and this 10k Xtreme Challenge is a different level of cross country running with natural obstacles, man made obstacles, water features, electric fences, smoke bombs, cargo netting and all with beautiful views of the local countryside.

Catton Hall is a private country house with acres of parkland along the River Trent, a perfect location for large outdoor events, music festivals, caravan rallies, equestrian events, mountain bike rallies as well as corporate hospitality, team building days, and product launches.


Ideal Footwear for the XTREME CHALLENGE

We get countless enquiries asking about the best form of footwear for the XTREME CHALLENGE and now we feel we have the perfect solution – the innovative Mountain Bear Ground Control off-road running shoe.

MOUNTAIN BEAR is a specialist band of Off-Road footwear and is the ground breaking result of collaboration between Running Bear and Sports Creative. Co-founder, Tony Hulme has used his 30 years’ experience in gait analysis to come up with the concept for Mountain Bear.

Designed in the UK and tested by Elite athletes the Ground Control off-road running shoe is water resistant and provides the extra kind of grip, stability, support, cushioning and big toe protection you need when running off-road.



Event – Florette Fradley 10k – 15th March 2015

The Florette Fradley 10k is a popular run and attracts around 1,000 entrants each year. Covering flat, country roads, its a great event for beginners and pros alike.

Event starts in 2 months, 28 days, 14 hours, 38 minutes, 7 seconds


  • DATE: SUNDAY 15th March 2015
  • START TIME: 10.30am
  • VENUE: Fradley Village, near Lichfield, Staffordshire
  • 10k ENTRY FEE: £16 Club Runner / £18 Non-Club Runner
  • Entry on the day is £1 extra
  • INSURANCE: Full public liability cover
  • MEDALS: To all finishers
  • TROPHIES: To first 3 men, first 3 ladies

Event – The Lichfield Half-Marathon – 3rd May 2015

Lichfield half-marathon 2015

The Lichfield Half-Marathon – Sunday the 3rd May 2015

Event starts in 4 months, 16 days, 14 hours, 38 minutes, 7 seconds


The highly popular Lichfield Half-marathon attracts in excess of 1,500 competitors. It is located in the historic market city of Lichfield, famous for its three spired cathedral and Dr Johnson’s birthplace (author of the first English dictionary). Lichfield retains an unspoilt quality with many listed buildings leaving a Georgian legacy. The city is located 16 miles north of Birmingham and easily accessible via the M6 Toll and A38.

The first three runners of the Ladies and Gents races will be presented with trophies. Every finisher will be presented with a medal showing their participation in the Lichfield Half Marathon along with a goody bag containing water, energy bar and a piece of fruit. Refreshment stations will situated at several places around the course. The race will use chip timings.

  • START TIME: 10.30am Sunday the 3rd May 2015
  • STARTS AT: King Edward VI School, Upper St. John Street, Lichfield, Staffordshire
  • FINISHES AT: Stowe Fields. Lichfield
  • ENTRY FEE: £23 Affiliated/Club Runner/ £25 Non Affiliated Club Runner
  • INSURANCE: Full Public Liability
  • GOODIE BAGS: for all finishers
  • TROPHIES to first 3 men and first 3 women


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